The Best 
HubSpot Alternative
HubSpot chat is free but part of a massive CRM and marketing suite. Heyo is the focused alternative for founders who just want simple chat to build better products, without the CRM bloat.
Heyo vs HubSpot
The Problem with HubSpot
Understanding HubSpot
What HubSpot Does Well
Free Live Chat
HubSpot offers free live chat as part of their free CRM. Great if you're already using their platform.
Complete CRM Integration
Chat connects directly to contacts, deals, and your sales pipeline. Perfect if you're running a sales-focused operation.
Marketing Automation
Email campaigns, lead nurturing, and workflow automation all connect with chat. Great for marketing-driven companies.
Knowledge Base
Create help articles and connect them to chat for self-service support.
All-in-One Platform
Marketing, sales, service, and CMS in one place. Good if you want everything from one vendor.
Where HubSpot Falls Short
CRM Bloat for Simple Needs
If you just want to chat with users, HubSpot forces you into their CRM, contacts, deals, and pipeline. Massive overkill for founders who just want conversations.
Lead-Focused, Not Conversation-Focused
HubSpot treats everyone as a lead to nurture and convert. But the best products are built by genuine conversations with users, not sales tactics.
Limited Without Paid Plans
The free chat is basic. Want better features? Paid plans add up fast when you need marketing automation, sales tools, and service features.
No Modern Chat Features
No emoji reactions, no threaded replies, no video profiles. HubSpot's chat is functional but not engaging.
Complex for Just Chat
Setting up HubSpot means configuring CRM, contacts, and pipelines even if you just want simple chat. Heyo is ready in minutes.
TL:DR: HubSpot is a complete CRM and marketing platform. The chat is free but you're buying into their whole ecosystem. Heyo is standalone chat for founders who want to talk with users to build better products without CRM bloat. If you need full CRM and marketing automation, get HubSpot. If you just want chat, Heyo is simpler.
HubSpot vs Heyo: Which Should You Choose?
Choose HubSpot If:
- You want a complete CRM and marketing platform
- You're focused on lead generation and sales
- You need marketing automation and email campaigns
- You're already using HubSpot tools
- You want everything in one ecosystem
Choose Heyo If:
- You just want simple chat, not a full CRM
- You want to build better products through user feedback
- You prefer conversations over lead scoring
- You don't need marketing automation
- You want modern chat features (reactions, video profiles)
💸 Budget Consideration
HubSpot chat is free but limited. Want better features? Paid plans start at $20/month and go up to $1,200+/month for full CRM and marketing features. Heyo Pro is $9.97/month with all chat features included. No CRM bloat, no upsells. Perfect for founders who just want to talk with users.
Heyo is perfect for...
Product Managers
Build better products through direct user feedback
Talk directly with users to gather feedback, understand pain points, and validate features. No bot getting in the way of real insights that help you improve your product.
Bootstrapped Founders
Show there's a real person behind the product
Build trust and loyalty through personal conversations. No enterprise complexity, no expensive per-project pricing. Just simple chat that helps you understand your users and build what they need.
Growth & Sales Teams
Reach out when visitors hit important pages with automated alerts
Set up visitor alerts to get notified when users reach checkout, pricing, or key pages. Start conversations at the perfect moment to understand needs and close deals, no complex workflows needed.
Talking with your users made easy
