#1 Drift Alternative for Product Teams

The Best Drift LogoDrift Alternative

Drift is a conversational marketing platform built for sales teams. Heyo is the simple alternative built for founders who want to talk with users and build better products, not qualify leads.

Affordable at $9.97/month - Drift pricing starts much higher for sales teams
Conversation-first, not sales-first - Built for product feedback, not lead qualification
Modern chat features - Reactions, video profiles, bookmark insights
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Heyo vs Drift

Drift is built for sales and marketing teams to qualify leads and book meetings. Heyo is built for founders who want to talk with users to build better products. Key differences: product conversations vs sales conversations, simple chat vs lead qualification tools, affordable vs expensive.
Features
Heyo
Drift LogoDrift
Primary Focus
Build better products
Sales & lead gen
Target Audience
Solo founders & product teams
Sales & marketing teams
Lead Qualification
Meeting Scheduler
Playbooks (Sales Workflows)
ABM (Account-Based Marketing)
Emoji Reactions
Video Profile
Visitor Alerts
Bookmark Messages
Pricing
$9.97/month
Enterprise pricing
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The Problem with Drift

While Drift is powerful, it's built for larger teams with complex needs. For solo founders and small teams, it can be overwhelming.
Built for Sales, Not Product Building
Drift is designed to qualify leads, book meetings, and drive sales. If you want to talk with users to understand their needs and build better products, Drift's sales focus gets in the way.
Expensive Enterprise Pricing
Drift is priced for sales teams at enterprise companies. Not transparent pricing - you need to contact sales. Way too expensive for bootstrapped founders and small teams.
Treats Users as Leads, Not People
Drift's whole approach is about qualifying and converting leads. But the best products are built by genuine conversations with users, not sales tactics.
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Understanding Drift

What It Is & What It's Missing

What Drift Does Well

Conversational Marketing

Chat-based lead capture and qualification. Perfect for B2B sales teams who want to engage website visitors and convert them into leads.

Meeting Scheduler Integration

Book sales meetings directly from chat. Great for sales development reps who want to get prospects on calls quickly.

Playbooks & Automation

Automated conversation flows to qualify leads based on criteria. Good for scaling sales conversations.

Account-Based Marketing (ABM)

Target specific companies and personalize chat for high-value accounts. Perfect for enterprise sales teams.

CRM Integrations

Deep integrations with Salesforce and marketing tools. Good for sales-driven organizations.

Where Drift Falls Short

Sales Tool, Not Product Tool

Drift is all about qualifying leads and booking meetings. If you want to talk with users to gather feedback and build better products, it's the wrong tool.

Enterprise Pricing

Drift doesn't publish pricing - you have to contact sales. It's built for enterprise budgets, not bootstrapped startups.

Focused on Conversion, Not Conversation

Every chat is about qualifying and converting. But genuine user conversations that help you build better products aren't sales opportunities - they're product insights.

No Modern Chat Features

No emoji reactions, no video profiles, no bookmark messages. Drift is functional for sales, but not engaging for genuine conversations.

Requires Sales Process

Drift expects you to have playbooks, qualification criteria, and routing rules. If you just want to chat with users, it's way too complex.

TL:DR: Drift is a conversational marketing platform for B2B sales teams. It's built to qualify leads and book meetings. Heyo is simple chat for founders who want to talk with users to build better products. If you need sales automation, consider Drift. If you want product conversations, Heyo is simpler and more affordable.

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Drift vs Heyo: Which Should You Choose?

An honest comparison to help you make the right decision

Choose Drift If:

  • You're a B2B sales team focused on lead generation
  • You need to qualify and route leads automatically
  • You want to book sales meetings from chat
  • You're running account-based marketing campaigns
  • You have enterprise budget for sales tools
RECOMMENDED

Choose Heyo If:

  • You're a founder or product team
  • You want to build better products through user feedback
  • You prefer genuine conversations over sales pitches
  • You need affordable, simple pricing
  • You want modern chat features (reactions, video profiles)

💸 Budget Consideration

Drift is enterprise sales software with custom pricing (likely $1,000s/month for sales teams). Heyo is $9.97/month or $64/year for founders who want to chat with users. Completely different use cases and budgets.

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Heyo is perfect for...

Simple, human-first chat for teams building better products

Product Managers

Build better products through direct user feedback

Talk directly with users to gather feedback, understand pain points, and validate features. No bot getting in the way of real insights that help you improve your product.

Bootstrapped Founders

Show there's a real person behind the product

Build trust and loyalty through personal conversations. No enterprise complexity, no expensive per-project pricing. Just simple chat that helps you understand your users and build what they need.

Growth & Sales Teams

Reach out when visitors hit important pages with automated alerts

Set up visitor alerts to get notified when users reach checkout, pricing, or key pages. Start conversations at the perfect moment to understand needs and close deals, no complex workflows needed.

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Heyo's Features

Talking with your users made easy

Everything you need to have real conversations with your users. Nothing you don't.
Feature image
Reactions & Replies
Have real conversations with threaded replies and emoji reactions ❤️👌 Just like messaging apps your users already love
Feature image
Proactive Messaging
Message any visitor on your website. Set up alerts to reach out during critical moments like onboarding or checkout
Feature image
Video Profile
Introduce yourself with a personal video and bio. Show your customers there's a real person behind the chat
Feature image
Bookmark messages
Afraid of losing a precious feedback or testimonial? Bookmark it, tag it, and keep it organized for when you need it
Feature image
Custom style & behavior
Change style, colors and more! Don't want to show the widget everywhere? Use the SDK to fully customize your widget's behavior
Feature image
Slack & Telegram Integration
Never miss a message. Get notifications and respond to customers directly from Slack or Telegram
Feature image
Multi-language support
Serving international customers? Chat widgets are available in multiple languages to fit your audience
Feature image
Quick Replies with shortcuts
Got lots of recuring support questions? Save time by creating pre-made replies and use commands to send them instantly.
Feature image
Team Collaboration
Add team members, set your status, and collaborate seamlessly. Perfect for small teams that want to provide great support together
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Integrations

Works with your favorite tools

Works for both code and no-code workflows with 2 click-installs
Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Nuxt
HTML
Framer
JavaScript
Wix
Shopify
Squarespace
Vue.js
Angular
Svelte
Gatsby
Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Nuxt
HTML
Framer
JavaScript
Wix
Shopify
Squarespace
Vue.js
Angular
Svelte
Gatsby
Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Nuxt
HTML
Framer
JavaScript
Wix
Shopify
Squarespace
Vue.js
Angular
Svelte
Gatsby

What people say

Founders & Product Managers sharing their experience with Heyo
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F.A.Q.

Got questions? We've got answers

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Ready to build better products?

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