Drift is a conversational marketing platform built for sales teams. Heyo is the simple alternative built for founders who want to talk with users and build better products, not qualify leads.
Chat-based lead capture and qualification. Perfect for B2B sales teams who want to engage website visitors and convert them into leads.
Book sales meetings directly from chat. Great for sales development reps who want to get prospects on calls quickly.
Automated conversation flows to qualify leads based on criteria. Good for scaling sales conversations.
Target specific companies and personalize chat for high-value accounts. Perfect for enterprise sales teams.
Deep integrations with Salesforce and marketing tools. Good for sales-driven organizations.
Drift is all about qualifying leads and booking meetings. If you want to talk with users to gather feedback and build better products, it's the wrong tool.
Drift doesn't publish pricing - you have to contact sales. It's built for enterprise budgets, not bootstrapped startups.
Every chat is about qualifying and converting. But genuine user conversations that help you build better products aren't sales opportunities - they're product insights.
No emoji reactions, no video profiles, no bookmark messages. Drift is functional for sales, but not engaging for genuine conversations.
Drift expects you to have playbooks, qualification criteria, and routing rules. If you just want to chat with users, it's way too complex.
TL:DR: Drift is a conversational marketing platform for B2B sales teams. It's built to qualify leads and book meetings. Heyo is simple chat for founders who want to talk with users to build better products. If you need sales automation, consider Drift. If you want product conversations, Heyo is simpler and more affordable.
Drift is enterprise sales software with custom pricing (likely $1,000s/month for sales teams). Heyo is $9.97/month or $64/year for founders who want to chat with users. Completely different use cases and budgets.
Build better products through direct user feedback
Talk directly with users to gather feedback, understand pain points, and validate features. No bot getting in the way of real insights that help you improve your product.
Show there's a real person behind the product
Build trust and loyalty through personal conversations. No enterprise complexity, no expensive per-project pricing. Just simple chat that helps you understand your users and build what they need.
Reach out when visitors hit important pages with automated alerts
Set up visitor alerts to get notified when users reach checkout, pricing, or key pages. Start conversations at the perfect moment to understand needs and close deals, no complex workflows needed.








